Uttar Pradesh: Greeting cards with rakhis in demand ahead of Raksha Bandhan in Prayagraj | Lucknow News


PRAYAGRAJ: Ahead of Raksha Bandhan which is slated to be on August 22, greetings cards with rakhis are in high demand in city markets.
Even as social media and online messaging apps have outstripped greeting cards in recent times, Raksha Bandhan greeting cards with rakhis have once again become the latest fad among customers.
Rakhi sellers in Kothaparcha, Chowk, Civil Lines, Katra, Mutthiganj and adjoining areas claimed that there has been a rising demand for greeting cards with rakhis. Traders have brought rakhi greeting cards of different shapes and sizes from Kolkata which are selling like hotcakes.
Besides, chudiyan wali rakhi, popularly known as lumba rakhi and rudraksha rakhi, are also attracting customers ahead of Rakshabandhan.
Annu Gupta, a rakhi seller in Kothaparcha, said, “The sale of rakhi has picked up in the market ahead of the festival. There is a lot of demand for greeting cards with rakhis this time. We have made special orders for such greeting cards from West Bengal.”
Gupta further said, “Shopkeepers are surprised to witness such high demand and sale of greeting cards in the age of social media and messaging apps. Many customers, particularly women, are choosing cards based on their content.”
“These are value-added cards whose sales proceeds go towards benefiting a good cause. This promises to keep the cards business growing in the festive season,” said another seller at Civil Lines.

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